
HOW IT ALL STARTED
BORN FROM ONE
REALLY BAD SHOT.
SHE Golf started during a golf tournament when a particularly bad shot prompted one unforgettable reaction.
After watching her fiancé hit a terrible shot, our co-founder shouted, “Second hand embarrassment!”
The name stuck. So did the idea: create golf apparel for people who enjoy looking good, having fun, and laughing at the occasional disaster on the course.
LOOK GOOD. PLAY QUESTIONABLE.


